Maneki Signage blog

A collection of articles aimed at sharing information about signage and the signage industry in easily-digestible chunks.

How Color of Lights Affect the Final Outlook of Signage

Posted May 11th, 2020 by 

The main thing about signage is that you want it to be noticed by people. You may wonder how to make sure your signs are noticed. The answer to that, is to light them up. This illuminated signage may cost you more money than those without lighting, but it helps customers to easily notice and see the purpose of the sign. You will also get some other benefits from illuminated signage such as: provide good visibility at night, provide lighting in a certain area regardless of weather conditions, perfect for product or brand promotions, and help potential customers to see the information provided on the sign. All the more reasons to make it worth the extra money.

One essential thing you need to know about illuminated signage is that there is more than just a simple light behind them. It’s a simple fact that light can change the appearance of any given color. To help you get a better understanding before lighting up your signage, we have put together our guide on how color of lights affects the final outlook of signage.

The color temperature of LEDs determines whether white light will have a yellowish or bluish color. The color temperature is measured in Kelvins (K). For example, warm white LED is around 2700K to 3200K, daylight is between 4000K to 4500K, and cool white is between 5000K to 6200K.

Warm White LED

(Maneki Signage – Wooden lightbox with warm white LED)

Warm white LED provides a more soft, yellowish color. It is the closest color match to soft white incandescent lighting and is the most popular option for indoor illuminated signage. However, at a given wattage, warm white LED light fixtures have a slightly lower lumen output and won’t be quite as bright as an LED fixture with cool white LEDs, nor as bright as the incandescent lighting.

(Maneki Signage – Gold SS backlit letters with warm white LED)

Warm white LED is more relaxing to the eyes than cool white. It is best for rooms or areas where people naturally prefer soft light, and it is also ideal for setting warm and cozy atmospheres. Warm white LED is more popular for indoor signage as the glow they generate is bright enough without hurting your eyes.

Cool White LED

(Maneki Signage – 3D aluminium lightbox with cool white LED)

Cool white LED provides a brighter, bluish-toned color. Cool white LED lights produce a much cooler and vibrant white color. For a more modern and cleaner look, cool white LEDs are perhaps the best choice, giving a clear and fresh glow to any space they illuminate. With their bright white glow and slightly bluish color, cool white LEDs are perfect for areas that require alertness for outdoor signage.


(Maneki Signage – Installation of RGB LED)

RGB stands for “Red, Green and Blue”. RGB is called an additive color system because the combinations of red, green, and blue light create the colors that we perceive by stimulating the different types of cone cells simultaneously. We use RGB LED for colored lighting. RGB LED enables you to create millions of different colors of light, all based on these three primary colors. With the help of RGB LED, you can make your illuminated signage more eye-catching.

(Maneki Signage – 3D aluminium channel letters with RGB LED)

The advantages of choosing illuminated signage vary depending on the purpose of the sign. However, this is something important to think about before you make a decision about the type of signage you are going to use for your business. Although the benefits of Illuminated signs are undeniable for businesses, the elements to consider may be different depending on the purpose of the sign and the type of business involved.

There are many types of signs out there. Choosing the best one for your specific needs may be easier if you consult an expert. We will be pleased to provide comprehensive advice and to recommend a design tailored to your environment and your budget. Contact us to learn more about custom illuminated signage solutions!

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